You might think that any well-established ad agency or marketing firm could do a good job promoting your product or service – no matter what it is. After all, advertising isn’t rocket science, right?
But selling the benefits of a complex industrial or medical product is an entirely different discipline than promoting resort vacations, restaurants and fashion.
At Holbrook, we’ve been working exclusively with clients in science and industry for over 30 years. Our experience has shaped us into a smart, curious and well-rounded team with a good working grasp of many technical disciplines — from azeotropic solvents to zirconium diboride neutron absorbers. Equally important is our ability to identify and communicate your product’s benefits in a way that is both logically and emotionally persuasive.
Oh, by the way, we actually do work on things like space-qualified cathodes, micro-meteor shielding and propellants. So sometimes it really is rocket science.
Our Services
Because of confidentiality agreements, no identifiable client samples are posted on this site. If you’d like to view our portfolio, please contact us. We’d be happy to show it to you in person. In the meantime, we invite you to browse through the material below to get an idea of our capabilities.
Copywriting and Content Creation
Everything we do starts with the written word.
Our in-house copywriters are skilled at producing everything from sales literature and web pages to social media posts and executive speeches. Each of our writers brings a unique skillset to the party, allowing us to deliver the kind of content your project requires…whether it’s emotionally compelling brand journalism or a thoroughly-researched and footnoted white paper.
Having experienced writers on staff means we can get a running start on most projects without extensive backgrounding. This not only speeds up the process, it can also dramatically reduce your costs — while eliminating the frustration of re-explaining something to a writer who “just doesn’t get it.”
Sales and Technical Literature
Brochures, catalogs, data sheets and other literature should not simply deliver facts, but also help differentiate your products, build your company’s credibility and reinforce your brand.
Facts must be accurate, and presented in a way that is credible and useful to an engineer or scientist, while still resonating with a more general reader. Our writers and graphic designers understand how to convey complex concepts and information in a way that is both meaningful and pleasing to the eye. At the same time, our many years of experience in the technical arena have taught us how to work quickly and accurately, saving you both input time at the beginning of a project and cost of multiple revisions at the end.
Tradeshows and Events
There is no substitute for face time with your customers, prospects and employees. We help you make the most of that time by providing messaging, themes, graphics and support materials that help draw a crowd, and invite their participation. From dressing up a portable display or poster, to designing a complex multi-dimensional tradeshow booth, our understanding of large format graphics and show logistics helps you make a bigger splash, while keeping costs low.
Social Media and Web Content
You can find plenty of skilled web developers and designers who will update your site with cool animations, shopping carts, calculators and other bells and whistles. But they will still expect you to supply the words, pictures, messages and overall strategy — the “content” — to fill in the blanks.
As the web gets more social and conversational, organizing and re-working technical information to fit the tone of every platform can be extremely difficult and time consuming. With years of experience in web-based storytelling, we can save you time and headaches, while helping you provide a more meaningful online experience for your customers and prospects.
Illustration and Infographics
Sometimes a photograph can’t communicate the whole picture — and copy alone can’t tell the whole story. Our writers and designers are adept at finding visual ways to help convey complex information, from simple icons to engaging infographics.
We also create custom 2D and 3D technical illustrations to highlight and explain the unique features of your product, hidden construction details or complex industrial processes. In many cases, the cost is about the same or lower than professional photography.
Photo Retouching
Our retouching experts can rescue problematic photos by removing distracting backgrounds, changing colors, modifying product details and even digitally removing employees who have left the company — saving you the time and expense of having new photos taken.
Presentations
Your important presentation should make people sit up and take notice — not put them to sleep. Whether you need to develop a completely new presentation from scratch, including a full script, or just organize and polish up an existing slideshow, we can help make your presentations more professional-looking, easier to follow and much more persuasive.
We can also work with you to create presentations, PDFs or e-books with interactive elements including links, animation and even calculations. We’ll help organize your content into a coherent whole that’s easy for users to navigate on desktop or digital tablet.
Video and Animation
Whether you’re demonstrating your product in action or showcasing your team’s capabilities, videos are a great way to engage your audience. From scriptwriting and storyboards to creative direction and editing, we’ll take care of the work behind the scenes.
We also create custom animations to capture complex processes, explore under-the-hood mechanics or bring infographics to life. Because nothing catches the eye like movement.
